The comfort of gel and long-lasting construction work together to bring you the best with the BBB Cycling Flex Ribbon Gel Handlebar Tape. The strong and resilient polyurethane gives you the best grip, while special shock-proof microfiber material lets you ride in comfort for hours. Attractively designed with an anti-slip diamond cut pattern and infused with gel padding, you get both comfort and the quality that BBB Cycling is known for. Full roll of tape for wrapping most sizes of handlebar, and with finishing tape and plugs included, you can customize your bike with this generously stretchy wrap. BBB Cycling wants to be there for every cyclist, wherever you're going. With products to elevate and enhance the carefree experience of biking, BBB Cycling has spent the past 25 years crafting gear and accessories that have received more than 100 product and innovation awards. By cherishing a connection to the cycling community and rigorously testing products, BBB Cycling remains constantly motivated to be part of your ride.